1.1 Introduction to the Framework

Welcome to the first lesson. By the end of this video, you will understand the fundamental architecture of the financial valuation framework we will be using throughout the entire course.

Key Takeaways

• The three pillars of intangible asset valuation.
• How to properly define your discount rate in a volatile market.
• Setting up your initial spreadsheet correctly to avoid cascading errors.

Make sure to download the attached resources below to follow along with the exercise in the video.